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Remote Mavens
Project Overview
Introduction to the Project
remotemavens.com is a digital agency based in Canada and works with a wide range of clients across the USA and Canada. The agency provides services for both service-based and e-commerce websites, helping businesses achieve their digital marketing goals. With expertise in tracking, reporting, and SEO, xyz.com faced the challenge of solving complex data and visibility issues for their clients.
- Project: Solving Complex Data & Visibility Issues
- Company: Remote Mavens
- Client: XYZ
Challenges
The Challenge Of Project
The clients of xyz.com encountered several challenges that needed immediate attention
Lack of Proper Dashboards
Clients struggled with inadequate Looker Studio dashboards, making it difficult to analyze e-commerce website performance effectively.
Tracking Issues
Events for Google Analytics 4, Facebook Ads Manager, and Google Ads weren’t being tracked accurately due to improper Google Tag Manager (GTM) setups.
Existing Tracking Errors
Multiple GA4 setups were audited to identify and resolve errors in event tracking, ensuring accurate data collection.
Big Query Integration
Clients needed advanced data analysis through Big Query integration. This required creating a centralized database to extract custom data and display it effectively in Looker Studio.
SEO Challenges
Websites lacked proper optimization, leading to limited visibility on key search terms. Organic traffic was low, and there was a need to improve rankings and traffic across client websites.
Solution
The Solution for Project
To address these challenges, xyz.com implemented a comprehensive strategy
Auditing Tracking Setups
Conducted a detailed audit of GTM, Google Ads, and GA4 to identify discrepancies. Resolved issues with event tracking by creating custom DataLayers for accurate e-commerce purchase value tracking.
Implementing New Tracking Systems
Updated tracking systems in GA4 and integrated GDPR-compliant cookie consent tools to ensure legal compliance while capturing essential user data.
Building Big Query Databases
Integrated Big Query to create centralized databases for clients. Exported data using SQL queries to generate tailored reports, offering deep insights into e-commerce performance.
Developing Looker Studio Dashboards
Created effective and visually engaging dashboards in Looker Studio, providing clients with actionable insights for marketing and sales optimization.
SEO Improvements
Optimized websites for relevant keywords, enhancing visibility and improving organic traffic. Increased search rankings and drove approximately 25% more traffic for every client.
Results
Outcomes and Insights
Increased Organic Traffic
Optimized websites saw a 25% increase in organic traffic, improving visibility and engagement
Improved Event Tracking
Audited and resolved event tracking errors, ensuring accurate data collection across GA4, Facebook Ads Manager, and Google Ads.
Reduced Data Discrepancies
Minimized discrepancies between Google Analytics and Google Ads, leading to more reliable data for decision-making.
Enhanced Dashboards
Created comprehensive Looker Studio dashboards, enabling clients to analyze performance metrics and make informed marketing decisions.
Advanced Data Insights with Big Query
Integrated Big Query to offer clients in-depth data analysis, helping them identify trends and take effective measures to boost e-commerce sales.
With these improvements, xyz.com successfully strengthened its clients’ digital strategies, driving measurable results and fostering long-term partnerships.
Quick Links
Services
- Google Tag Manager Integration
- Google Tag Manager Consulting
- Google Tag Manager Events Tracking
- Conversion Rate Optimization Audit
- Looker Studio Consulting
- Google Analytics 4 Integration
- Google Analytics 4 Events Tracking
- Google Analytics 4 Audit
- Big Query Integration With Google Analytics 4
- Reporting Using Big Query By
Industries
- Hospitality
- E-commerce
- Law Firms
- Travel
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