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MyCoverUp a France-based Business
Project Overview
Introduction to the Project
MyCoverUp.fr is a French e-commerce store specializing in high-quality protective covers for various products. They approached us with challenges related to tracking their e-commerce performance in Google Ads and Google Analytics 4 (GA4). Accurate tracking is critical for understanding customer behaviour and optimizing ad campaigns, but key data points were missing.
- Project: Tracking e-commerce performance
- Company: MyCoverUp
- Client: Mickael
Challenges
The Challenge Of Project
The client faced several issues:
Missing E-commerce Purchase Value in Google Ads
Google Ads wasn’t receiving the purchase value, making it difficult to measure campaign ROI.
Incomplete Data in GA4
Essential e-commerce metrics like purchase value, product details, and transaction IDs weren’t being tracked.
Cookie Consent V2 Problem
The website’s cookie consent implementation didn’t comply with GDPR and prevented accurate tracking of user actions.
Solution
The Solution for Project
We conducted a thorough audit of the Google Tag Manager (GTM), Google Ads, and GA4 setup to identify the root cause of the tracking issues. Here’s what we did:
Identified the Issue in GTM Implementation
The problem was traced to incorrect configurations in the GTM setup, which hindered data flow to Google Ads and GA4.
Implemented Custom DataLayers
We created a new purchase event tracking system using custom DataLayers to capture and send purchase values to both Google Ads and GA4 accurately.
Updated Tracking in GA4
Configured new tracking events in GA4 to capture all important e-commerce parameters, including purchase value, product details, and transaction IDs
Resolved Cookie Consent Issues
Implemented a GDPR-compliant cookie consent solution (Cookie Consent V2) that allowed tracking while respecting user privacy.
Results
Outcomes and Insights
Successful Purchase Tracking
Purchase values were successfully tracked in Google Ads, enabling the client to measure campaign ROI and optimize performance.
Comprehensive E-commerce Tracking in GA4
All important e-commerce parameters, including purchase values, product data, and transaction details, were tracked accurately in GA4.
GDPR Compliance
Tracking was fully aligned with GDPR policies, ensuring legal compliance and user trust.
With accurate data and improved tracking, MyCoverUp.fr can now make informed decisions to enhance their ad campaigns and optimize their e-commerce strategy.
Quick Links
Services
- Google Tag Manager Integration
- Google Tag Manager Consulting
- Google Tag Manager Events Tracking
- Conversion Rate Optimization Audit
- Looker Studio Consulting
- Google Analytics 4 Integration
- Google Analytics 4 Events Tracking
- Google Analytics 4 Audit
- Big Query Integration With Google Analytics 4
- Reporting Using Big Query By
Industries
- Hospitality
- E-commerce
- Law Firms
- Travel
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