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Market Research
Remote Mavens
Project Overview
Introduction to the Project
remotemavens.com is a digital agency based in Canada and works with a wide range of clients across the USA and Canada. The agency provides services for both service-based and e-commerce websites, helping businesses achieve their digital marketing goals. With expertise in tracking, reporting, and SEO, xyz.com faced the challenge of solving complex data and visibility issues for their clients.
- Project: Solving Complex Data & Visibility Issues
- Company: Remote Mavens
- Client: XYZ
Challenges
The Challenge Of Project
The clients of xyz.com encountered several challenges that needed immediate attention
Lack of Proper Dashboards
Clients struggled with inadequate Looker Studio dashboards, making it difficult to analyze e-commerce website performance effectively.
Tracking Issues
Events for Google Analytics 4, Facebook Ads Manager, and Google Ads weren’t being tracked accurately due to improper Google Tag Manager (GTM) setups.
Existing Tracking Errors
Multiple GA4 setups were audited to identify and resolve errors in event tracking, ensuring accurate data collection.
Big Query Integration
Clients needed advanced data analysis through Big Query integration. This required creating a centralized database to extract custom data and display it effectively in Looker Studio.
SEO Challenges
Websites lacked proper optimization, leading to limited visibility on key search terms. Organic traffic was low, and there was a need to improve rankings and traffic across client websites.
Solution
The Solution for Project
To address these challenges, xyz.com implemented a comprehensive strategy
Auditing Tracking Setups
Conducted a detailed audit of GTM, Google Ads, and GA4 to identify discrepancies. Resolved issues with event tracking by creating custom DataLayers for accurate e-commerce purchase value tracking.
Implementing New Tracking Systems
Updated tracking systems in GA4 and integrated GDPR-compliant cookie consent tools to ensure legal compliance while capturing essential user data.
Building Big Query Databases
Integrated Big Query to create centralized databases for clients. Exported data using SQL queries to generate tailored reports, offering deep insights into e-commerce performance.
Developing Looker Studio Dashboards
Created effective and visually engaging dashboards in Looker Studio, providing clients with actionable insights for marketing and sales optimization.
SEO Improvements
Optimized websites for relevant keywords, enhancing visibility and improving organic traffic. Increased search rankings and drove approximately 25% more traffic for every client.
Results
Outcomes and Insights
Increased Organic Traffic
Optimized websites saw a 25% increase in organic traffic, improving visibility and engagement
Improved Event Tracking
Audited and resolved event tracking errors, ensuring accurate data collection across GA4, Facebook Ads Manager, and Google Ads.
Reduced Data Discrepancies
Minimized discrepancies between Google Analytics and Google Ads, leading to more reliable data for decision-making.
Enhanced Dashboards
Created comprehensive Looker Studio dashboards, enabling clients to analyze performance metrics and make informed marketing decisions.
Advanced Data Insights with Big Query
Integrated Big Query to offer clients in-depth data analysis, helping them identify trends and take effective measures to boost e-commerce sales.
With these improvements, xyz.com successfully strengthened its clients’ digital strategies, driving measurable results and fostering long-term partnerships.
MyCoverUp a France-based Business
Project Overview
Introduction to the Project
MyCoverUp.fr is a French e-commerce store specializing in high-quality protective covers for various products. They approached us with challenges related to tracking their e-commerce performance in Google Ads and Google Analytics 4 (GA4). Accurate tracking is critical for understanding customer behaviour and optimizing ad campaigns, but key data points were missing.
- Project: Tracking e-commerce performance
- Company: MyCoverUp
- Client: Mickael
Challenges
The Challenge Of Project
The client faced several issues:
Missing E-commerce Purchase Value in Google Ads
Google Ads wasn’t receiving the purchase value, making it difficult to measure campaign ROI.
Incomplete Data in GA4
Essential e-commerce metrics like purchase value, product details, and transaction IDs weren’t being tracked.
Cookie Consent V2 Problem
The website’s cookie consent implementation didn’t comply with GDPR and prevented accurate tracking of user actions.
Solution
The Solution for Project
We conducted a thorough audit of the Google Tag Manager (GTM), Google Ads, and GA4 setup to identify the root cause of the tracking issues. Here’s what we did:
Identified the Issue in GTM Implementation
The problem was traced to incorrect configurations in the GTM setup, which hindered data flow to Google Ads and GA4.
Implemented Custom DataLayers
We created a new purchase event tracking system using custom DataLayers to capture and send purchase values to both Google Ads and GA4 accurately.
Updated Tracking in GA4
Configured new tracking events in GA4 to capture all important e-commerce parameters, including purchase value, product details, and transaction IDs
Resolved Cookie Consent Issues
Implemented a GDPR-compliant cookie consent solution (Cookie Consent V2) that allowed tracking while respecting user privacy.
Results
Outcomes and Insights
Successful Purchase Tracking
Purchase values were successfully tracked in Google Ads, enabling the client to measure campaign ROI and optimize performance.
Comprehensive E-commerce Tracking in GA4
All important e-commerce parameters, including purchase values, product data, and transaction details, were tracked accurately in GA4.
GDPR Compliance
Tracking was fully aligned with GDPR policies, ensuring legal compliance and user trust.
With accurate data and improved tracking, MyCoverUp.fr can now make informed decisions to enhance their ad campaigns and optimize their e-commerce strategy.
Quick Links
Services
- Google Tag Manager Integration
- Google Tag Manager Consulting
- Google Tag Manager Events Tracking
- Conversion Rate Optimization Audit
- Looker Studio Consulting
- Google Analytics 4 Integration
- Google Analytics 4 Events Tracking
- Google Analytics 4 Audit
- Big Query Integration With Google Analytics 4
- Reporting Using Big Query By
Industries
- Hospitality
- E-commerce
- Law Firms
- Travel
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